In a land far, far away (ok, really West Michigan) we found ourselves wanting to provide value and help people understand and implement good marketing. Over the years we had seen some marketing plans that were developed to look and sound super cool, but in all honesty, were probably not able to be implemented successfully by all employees. It was cool marketing, but not necessary realistic marketing.
So when we started The Skye Group, we said we wanted to make sure our clients had marketing plans that were realistic and with a reasonable budget. We also wanted to partner with our clients and be a part of their team; which means we spend time educating our clients about marketing as it relates to their business and operations. We’re a firm believer of having the marketing plan mirror operational objectives, so that overall business goals can be met.
With this philosophy, we said “Let’s do this!” and make sure the Skye is the limit.